From the earliest years, it’s vital to impart the significance of green choices to our youngsters. The shift toward eco-conscious selections, especially over plastic alternatives, is a pressing priority. In light of this, in 2023, Abhishek, with a master’s in mechanical engineering, and Anvika, a chartered accountant, initiated “Cridanti” — a brand dedicated to crafting sustainable, non-toxic, and robust wooden playthings. “Cridanti,” echoing the Sanskrit for “Let’s play,” offers a best quality toy collection.

Cridanti’s raw materials are sourced sustainably by ensuring that the wood is procured of trees fallen naturally and not due to deforestation. Also, we have under taken tree planting initiatives that have added over 1000 trees to our planet in just three years.